What shifts when women lead their wealth with intention?
Summary
Fidelity’s 2024 Women & Investing Study reveals a significant shift in women's financial engagement:
- 71% of women now own investments in the stock market, marking an 18% increase from the previous year
- Gen X and Boomer women exhibited the most substantial growth in investment participation, with increases of 18% and 23% respectively
This trend underscores a growing confidence among women in taking control of their financial futures, aligning investment decisions with personal values and long-term goals.
Note: This summary is intended to support reflection and discussion on intentional living and leadership.
Key Takeaways
1. Women Are Embracing Investing Like Never Before
- The study finds that 71% of women now own investments in the stock market, an 18% increase compared to 2023.
2. Generational Shifts in Investment Participation
- Gen X and Boomer women showed the most significant year-over-year increases in stock market participation, with jumps of 18% and 23% respectively.
3. Investing as a Tool for Generational Wealth
- A substantial 71% of women agree that investing is a way to build generational wealth, with motivations including ensuring a certain quality of life for their children and affording goals like retirement and large purchases.
4. Gen Z Women Leading the Way
- Gen Z women continue to lead in embracing investing, with 77% owning investments in the stock market, up six percentage points compared to 2023.
5. Financial Stress Remains a Concern
- Despite progress, more than half of women surveyed admit their financial situation keeps them up at night at least monthly, with higher numbers for Gen Z (72%) and Millennial women (68%).
Where to Read It
Shared Resources
- Fidelity’s Women Talk Money
- A platform offering tools, support, and education tailored to the unique financial needs of women
Reflection Prompts
"What does financial empowerment mean to me, and how can I align my investment strategies with my personal values?"
- Why this works: Encourages introspection on personal financial goals and the alignment of investments with individual values.
"In what ways can I contribute to building generational wealth within my family or community?"
- Why this works: Promotes thinking beyond personal gain, focusing on the broader impact of financial decisions.
Additional Resources
- Article: Investopedia’s Women Are Investors: How to Shift Your Mindset
- An article discussing strategies to encourage more women to invest, including initiating discussions about money and enhancing financial literacy.
- Podcast: Financial Feminist
- Financial Feminist is a bold, no-fluff podcast that helps women rewrite their money stories, build lasting wealth, and reclaim financial power—without compromising their values. Hosted by Tori Dunlap, it blends expert advice, mindset shifts, and real talk to help listeners lead richer, more intentional lives.
- Audiobook: "Quantum Success: 7 Essential Laws for a Thriving, Joyful, and Prosperous Relationship with Work and Money"
- Success isn’t something you chase—it’s something you align with. In Quantum Success, Christy Whitman teaches women how to harness the universal laws of energy, thought, and emotion to create wealth, impact, and fulfillment on their terms. This book invites high-achievers to stop forcing outcomes and start co-creating from alignment.
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Invitation to Integrate
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